A season to launch young talent. And since it worked, a few more seasons.
Strategy | Creative | Production | Post
Keep doing what you’re doing
Traditionally, fashion brands choose models for the way they fit the clothes.
We turned that tradition inside out by fitting each season to a group of young people’s talents.
American Eagle Outfitters | creative, direction, editorial
”Sierra”
American Eagle Outfitters | creative, direction, editorial
”Jarett”
American Eagle Outfitters | creative, direction, editorial
”Tiara”
American Eagle Outfitters | creative, direction, editorial
”Brandon”
Our work appeared on TV, in every AEO retail shop worldwide, and on the world’s strangest shaped billboard in Times Square.
American Eagle Outfitters | creative, direction, editorial
”A Good Gift”
American Eagle Outfitters | creative, direction, editorial
“Holiday Anthem”
American Eagle Outfitters | creative, direction, editorial
“Spring Break with SCA”