A decade of prompts to protect the environment without wrecking the fun.
Strategy | Creative | Production | Post
Illustration by Skinny Ships
The first-of-its-kind partnership of more than 60 regional stakeholders
Every community,
one voice
Take Care is Tahoe’s environmental messaging platform.
Joyful colors.
Friendly language.
Aim low.*
* In age ... do you actually listen to your parents?
TV
“Everyone Take Care”
To save nature, you have to burn it to the ground.
(not for real, though)
Take Care is the antidote for *oops!*
You're on a hike and *oops!* there goes my snack wrapper.
You're walking your dog and *oops!* I meant to take that with me.
You're coming in from out of town and *oops!* I didn't realize Tahoe's tap water slaps.
TV
“Pet Wasted”
A pointer for dog owners:
If it's your dog, it's your doody.
TV
“Precious Litter PSA”
Trash goes in the can.
You can.
Rocks can’t.
TV
“Helloooooo, Fire Safety”
Star-crossed lovers just can’t get it right in this alpine drama, one we hope is never acted out in public.
Retail | Social | Partnerships
#BreakUpWithPlastic
Plastic is terrible. Recycling doesn’t help. But it’s not all bad news!
Take Care has a local solution to the world’s biggest problem: #DrinkTahoeTap. We went full-bottle into local supermarkets to un-sell single use plastic water bottles.
